Going multilingual is the new mantra for Tollywood music directors. From Go Re Go from Kick to the I’m Waiting for you Baby in Oye and Dil Se Bolo from Anjaneyulu, no Telugu chartbuster is complete without a liberal smattering of English and Hindi lyrics.
In fact lyrics from another language seem to be a pre-requisite for any chartbuster these days. Be it Nagachaitanya’s Josh, which has Bad Bad Boy or Snehituda’s Righto Wrongo and Jayam Manadhi’s Chutti, youngsters are lapping up these quirky lyrics.
For Sravan Veerapaneni, a student, the fact that these multi-lingual songs have a touch of rap and hip-hop gives them that extra ‘zing’.

“From the current lot, the lead song from Josh is my favourite. The multi-lingual touch just makes them more appealing” “The trend,” thinks Premchandra Movva, a BPO employee, “is a conscious move by directors to woo the multi-cultural populace of Hyderabad, which is young and hip.”But not everybody finds this quirky mix appealing. Nikhil Walia, MD of Tiedot Technology, “is tired of this trend.” “Initially I thought it was great. It was funky and interesting and lent a global feel to it. But now I am tired of them,” he says.
The trend, however, is here to stay, says Vrinda Rathi of St. Francis College. “These songs represent us, the youth. This trend is surely topping the charts,” adds the girl whose favourite is Om Namaste Bolo from Ready.