The trend in Tollywood seems to be changing these days. Even the tastes of today’s audiences seem to be different from those of the past. There were times when movies were dependent upon big stars and big banners. However these days, people are looking forward to more meaningful movies. That is the reason some of the offbeat and small budget movies are also doing well. Movies like 'Vinayakudu', 'Kotha Bangaru Lokam', 'Ashta Chemma' and others have done well which are examples for the same. This definitely is a refreshing trend in the new cinema world and it goes to show that time now has come for content to be strong than anything else.