Puri Jagannadh has launched Puri Sangeeth, a new audio label that is supposed to distribute audio of all Puri involved films. Sources reveal that Ek Niranjan was bagged by Aditya Company. But earlier to this ‘Bumper Offer’ was released on Puri Sangeeth. Why can’t Puri release Ek Niranjan also on his home banner? It is believed generally that all audio companies are looting producers but then the truth is that there are many hardships even they have to face. Now, many are saying that Puri seems to have got into this trade without actually knowing the nuances of it and so he is now taking the bitter pills of business. Keeravani also tasted bitter pill with his Vel Records. We have to see how Puri Sangeeth rocks to the top in tune with the brand image of Puri Jagannath.