Indian Films’ collaborate with You Tube to premiere the first ever Bollywood release, day and date with its Indian theatrical release on February 5.
Indian Films Striker will be one of the first film ever feature to be premiered on YouTube, day and date with its Indian theatrical release on February 5, 2010.
Films that are high on content but low on star value, don t get to release theatrically in overseas markets, will get to reach a wider audiences though online release. This will help curb piracy and will also be an additional revenue model for the producers.
This will also pave the way for other Indian film companies to look outside of a conventional theatrical release towards alternate modes of distribution. By releasing this film on YouTube, Indian Films will offer Bollywood fans outside of India a high quality and on demand option for watching the latest Bollywood film.
In the US, Striker will be available for rent on YouTube. Outside the US, Striker will be available for free on Studio18’s YouTube channel: www.youtube.com/studio18. In order to ensure that the revenues from the Indian theatrical release are maximised, the movie will be not be available for the YouTube traffic originating from India.
Sandeep Bhargava of Indian Films, Striker s premiere on YouTube is yet another feather in our cap as YouTube is the world s most popular online video community. We are excited about this association as this will help us reach out to our audience in a focused manner and a very cost-effective way .
Striker starring Telugu superstar Siddharth (of Rang De Basanti fame) with Anupam Kher, Aditya Panscholi and Vidya Malavade is directed by Chandan Arora who previously directed Main, Meri Patni Aur Woh and Main Madhuri Dixit Banna Chahti Hoon.(NDTV)