Last year too, Aamir and Rakeysh had done a short film, to propagate tourism which was well-received. And that, Aamir thought, was the end of it till the tourism industry recently expressed the need to have powerful faces, names and images to counter the drubbing that the image of India as a paradise for tourists has taken.
When Rakeysh was approached again by the tourism ministry, he again approached Aamir, who agreed to do it. Rakeysh says, "Aamir has become a brand ambassador for tourism in our country. He saw the importance of his face and voice to call tourists back with the entire Atithee Devo Bhava (guest is God) campaign. We needed Aamir to give strength to our image as a hospitable country."
This time, Rakeysh will be shooting two more short films for the tourism department. "Promoting tourism is in a way, also promoting our film industry because any cultural exchange helps cinema. All of us love taking care of guests and Aamir’s face and personality are very inviting for tourists," he adds.(MM)